For a long time it was thought that our natural resources were inexhaustible and as a result these resources were consumed more and more during the first industrial revolution and the associated technological progress. A linear system of mining raw materials, using them and disposal of materials was created. We call this "cradle to grave".
The Cradle-to-Cradle concept provides an alternative to this system. Materials are transformed into nutrients within application cycles, in which the idea of waste (as we currently know it) no longer exists.
The Dutch company Green4Print, received their second (!) Cradle to Cradle CertifiedTM certificate. This time for the water-based printing products.